I designed a quick whale illustration after my 30th birthday for thank you cards. Afterward, I used them for postcards and greeting cards for <a title=”Good Things” href=”http://ilovegoodthings.com” target=”_blank”>Good Things</a>. I used the same illustration for tote bags.
Many of the pieces I worked on for the YMCA of Honolulu were not saved in my portfolio, so these mailers and emails are all I have to show. Having to design for YMCA of Honolulu was fun! We had to adhere to the national branding standards, but because Hawai’i is filled with lots of different ethnic backgrounds, SLD wanted to add a cultural twist to the design. In the mailers shown, SLD also helped coordinate and produce the photo shoots to obtain original photographs of local members. The emails were produced with Photoshop, coded with Dreamweaver, and mailed with Mailchimp. <em> Designed while at <a title=”Stacey Leong Design” href=”http://staceyleong.com” target=”_blank”>Stacey Leong Design</a></em> <strong>Client</strong>: YMCA of Honolulu <strong>Art Direction</strong>: Stacey Mills and Karyn Lau <strong>Lessons/Skills/Programs</strong>: InDesign, Illustrator, Photoshop (lots of masking and correcting photographs), Dreamweaver, Mailchimp, Photo shoots and working with a photographer, Personalized mailers, personalized URLs (PURLs) and data acquisition, Type layout, Sending files to printer, Proofing, Press check at print shop,
I absolutely love cookbooks and finding recipes to try. I would take photos of my culinary quests and after some time, a few friends suggested that I should write a blog about it. I told my cousin Joyce (who also agreed to help me author the site) that I wanted to come up with a fun title for the blog. One day, out of the blue, my wandering mind thought about “taste buds” and loved the double entendre! Taste buds could refer to the buds in one’s mouth or the synonym for “friends.” Taste/Buds was born. I’m shooting to have the <a title=”Taste/Buds” href=”http://taste-buds.org” target=”_blank”>website</a> up sometime in October of this year.
The last project I worked on at Stacey Leong Design was a simple splash page for the company. Since my first day (and I’m sure even before my first day) at SLD, Stacey has kept the company website on the back burner. One of the things you learn as a designer is that you end up designing for everyone else before yourself. Stacey’s <a title=”SLD’s old website” href=”http://staceyleong.com/index_old.html” target=”_blank”>previous website</a> was designed when she was still designing on her own, before she partnered up with Karyn Lau, and before they hired employees. Stacey wanted to showcase current company work and to direct visitors to their <a title=”SLD Facebook Page” href=”https://www.facebook.com/staceyleongdesign” target=”_blank”>Facebook page</a>. I sketched a design that would randomly feature a project when someone visited the website as a way to highlight a project and not bombard the visitor with too many projects on one page. The visitor will see one of eleven selected projects upon landing on the <a title=”Stacey Leong Design” href=”http://staceyleong.com” target=”_blank”>website</a> (refresh the browser to view a different project). <small> <em> Designed while at <a title=”Stacey Leong Design” href=”http://staceyleong.com” target=”_blank”>Stacey Leong Design</a></em> <strong>Client</strong>: Stacey Leong Design <strong>Art Direction</strong>: Stacey Mills </small>
In the growing world of websites and ‘Going Green’, the Hawaii Printers wanted to educate us on the alternative world of Printing Green. This brochure was a self-mailer, and printed using eco-based inks and papers.
This piece won an award at AIGA Honolulu’s Hawaii 5-O award show.
Designed while at Stacey Leong Design Client: Hawaii Printers Art Direction: Stacey Mills Copywriting: Jason Black Lessons/Skills/Programs: InDesign, Photoshop
Set of business cards that I have designed for myself. I have been in love with watercolor texture lately, so I incorporated it with pattern overlays to create this set of business cards with different back side designs.
When my best friend told me that her mom was planning her baby shower, I called up my ‘aunt’ and begged to work on the invitations. I asked what the theme was—zoo animals—and went to work. My timeline was short, only a few days to design and get the invitations out, so I purchased a stock illustration. Using the lion/lioness illustration, I modified it to create the cub and also created the parachute graphic.
It was the best project: full control, a happy client, I didn’t even mind cutting and crafting all the cards myself. The best part of it all was the reaction of my best friend, who just swooned over the invitation and simply adored the baby cub illustration.
I even designed small tags that went on the cake pop favor pieces.
My good friend Jolly and her fiancée Monica approached me to design their wedding collateral. I happily agreed on the condition that it would be my wedding present to the lovely couple. After gathering ideas, they decided they liked the colors purple and green and a travel theme with airline tickets as invitations and luggage tags as Save the Dates.
After chatting with them, I presented them with two mood boards. They liked both boards but expressed which elements they liked more. I presented them with two different options and the chose the purple and blue design (which happened to be the one I really liked, too!).
They were so thrilled with the design, they decided to change their wedding colors from purple and green to purple and blue!
The wedding invitation consisted of three two-sided cards with wedding, travel, and accommodation information. It was housed in an envelope that the couple folded themselves. The website contained additional information not included in the invitation and was used to collect RSVPs.
Here are some projects that I aided in with the final production. The designs were created by Stacey, but I helped produce the final files that were sent to the printers. For the ‘Iolani School banners, I designed a few of the banners after Stacey started the design. For the vehicle wrap, I worked on a two other options for the client that werenʻt chosen.
First, ‘Iolani School banners to highlight their sesquicentennial anniversary. Second, Gary Aiko’s melodic CD suite and blast from the past photos. Last, a vehicle wrap for Office of Hawaiian Affairs.
Designed while at Stacey Leong Design Art Direction and Design: Stacey Mills Lessons/Skills/Programs: InDesign, Photoshop, Illustrator
Collection of essays submitted to the Kamehameha Schools and compiled into a book. The Hūlili Journal was one project I spent a lot of time on while at SLD. It was one of the projects that I would work independently on for weeks at a time, while also working on daily tasks and juggling other hot projects.
One process that’s important to typesetting a book is to read its content. I would spent hours reading and learning about this rich Hawaiian culture, highlighting everything that I’d need to typeset later on—like italicized Hawaiian words, or indented songs (mele). These books also included many charts and graphs that had to be redesigned to fit and match the book layout.
Designed while at Stacey Leong Design Client: Kamemehameha Schools Art Direction: Stacey Mills Lessons/Skills/Programs: InDesign (lots and lots of character and paragraph styles), Illustrator (lots and lots of graphs) Proofreading, Sending files to printer
Good Things was named after a monthly e-newsletter I would write to close friends and family. In addition to writing what I had been up to, I wrote about the good things to look forward to in life. I always looked forward to writing it, and felt guilty in the months when I had become too busy to write. In the back of my mind, Good Things was stored away.
As a child, I’d loved stationery. I collected it. I wrote letters all the time. I would spend a good hour at Hallmark, trying to find the card that summed up everything I wanted to say. I’d always envisioned starting up a stationery company as a creative outlet and after years of always talking about it, I took the plunge.
When it came time to name my ‘future stationery company,’ nothing immediate came to mind. Lists of word associations didn’t feel like ‘the name.’ So I thought to stop trying to think of something paper-related and just think of things I like. And that’s when Good Things was named.
One of my favorite projects during my first year at SLD was working on the Diamond Head Theatre (DHT) program. Every year, DHT would release the line up of shows scheduled for the year. Some shows had provided artwork while some didn’t. I enjoyed having to concept and create original illustrations for the program.
Designed while at Stacey Leong Design Client: Diamond Head Theatre Art Direction: Karyn Lau Lessons/Skills/Programs: Illustrator, Research
Website Design and Programming for the Center for South Asian Studies at the University of Hawai‘i at Mānoa. The site was created as a WordPress theme so that the client would be able to maintain their site after the redesign using the WordPress content management system.
I recall being really inspired with the beautiful photos and imagery the client provided to us. It helped fuel my creativity to give this website a personality.
In 2011, this website won an AIGA’s 5-O Award of Excellence (AIGA Honolulu chapter’s biannual award show), and a bronze medal for AAF-Hawaii‘s Pele Award show.
Designed while at Stacey Leong Design Client: Center for South Asian Studies and Center for South Pacific Asian Studies at UHM Art Direction: Stacey Mills
My friend MJ had been picking my brain about logo advice for a few weeks before she finally asked for help. She had an original drawing that she wanted to make into her logo, but I had designed this instead and she liked it better. In a second option I’d created, I had included an illustration from Christian that she also really liked. She later asked for matching male and female illustrations for miscellaneous branding purposes.
Website Design and Programming for the Center for Okinawan Studies at the University of Hawai‘i at Mānoa. The site was created as a WordPress theme so that the client would be able to maintain their site after the redesign using the WordPress content management system.
Stacey and I also redesigned their logo.
Designed while at Stacey Leong Design Client: Center for Okinawan Studies at UHM Art Direction: Stacey Mills
Website Programming for the College of Engineering at the University of Hawai‘i at Mānoa. The site was created as a WordPress theme so that the client would be able to maintain their site after the redesign using the WordPress content management system.
This website was designed by Angelica Rabang. A few of the banners were designed by Allison Hanabusa and myself. The website was programmed by me.
Designed while at Stacey Leong Design Client: College of Engineering Art Direction: Stacey Mills
My proud mom wouldn’t take “no” for an answer when I said I didn’t want to walk on graduation day at UH. She also wouldn’t take “no” to a celebration dinner. So we invited 30 of our closest friends and family members to a wonderful dinner at Uncle Bo’s (a must if you’re ever in Honolulu, the shrimp dynamite does not disappoint!).
I’d been obsessed with bird illustrations, so I created this simple graphic for my invitation.
Capitalizing on the my cute bird, I used this illustration a couple of years later for “Home Tweet Home” postcard and simple website when I had moved. I created a simple birdhouse illustration to match.
Down the road, I used the bird for Good Things sticky notes and note pads.
Website Programming for American Studies program at the University of Hawai‘i at Mānoa. The site was created as a WordPress theme so that the client would be able to maintain their site after the redesign using the WordPress content management system. Read more…
Every year, I try to design a nice holiday card for close friends and family. Usually, it’s something I’ll throw together within hours that will be easy to print and craft from home. For 2013, I was feeling really motivated and ambitious. I really felt that 2013 would be something new and exciting, so I made a card that would be beautiful, memorable, and functional.
The ‘Iolani School Bulletin, a quarterly publication, showcased events and news about the school, sports highlights, and alumni news. The Bulletin is sent to faculty, current students and their parents, and alumni.
During my time at SLD, I worked on 13 issues (Winter 2009–Winter 2012) of the Bulletin. The above spreads and pages are some of the articles I personally designed.
When we first started working on the ISB, it was a 2-color job, using the school’s red and black colors. It forced me to be creative using varying shades of pinks, reds, and greys. The following year, when the ISB became a 4-color job, SLD unfolded a revamped design, typeface, and layout for the magazine.
The work I did for this magazine helped me grow as a designer in many ways. Our 1-month deadline forced us to be time-efficient. The similarities in articles from bulletins past made us explore new ways to present similar stories. The beautiful photos provided by the editor and alumni gave us lots of practice in masking and editing in Photoshop. In addition to preparing and queuing articles for the rest of the designers, designing and laying out articles, I aided in pre-press and file packaging, as well as supervised press checks.
Designed while at Stacey Leong Design Client: ‘Iolani School Art Direction: Stacey Mills and Karyn Lau Programs & Skills Utilized: InDesign, Photoshop, Illustrator, Proofreading, Pre-Press, File Packaging, Press Checks